Rocawear Clothing founded by Shawn "Jay-Z" Carter, Damon Dash, and Kareem "Biggs" Burke has become the premier Hip-Hop clothing line worldwide. It's an urban line that features many significant design first, and brought together by some incredible leaders in the Hip-Hop music industry. Shawn "Jay Z" Carter, Kareem "Biggs" Burke, and Damon Dash started the clothing line after the Roc-A-Fella Records producing company had established itself as the future of the recording industry. It was the hope and endeavor of the three partners to also establish the Rocawear Clothing line as the most sought and stylish clothing line for men.
Consumers will find a relaxed fit clothing design, intended for the off hours in an urban environment. This proves to be an incredible step forward for the Hip Hop evolution into a global lifestyle that touches lives in some of the most remote locations. The clothing provides the street savvy customer with incredible design, and detail that was previously unmatched by any clothing designer. This has facilitated the spread and popularity of the clothing line, front lined by its music mogul founders, Jay-Z, and his partners. Over the last 12 years Rocawear has become the standard of the urban apparel corner of the industry.
Some changes have come about since the 1995 inception of the hip hop clothing line. One of the most obvious changes is the expansion from the original customer target of the street savvy young man into children's wear, women's attire, shoes, loungewear, handbags, jewelry, outerwear, and more. The expansion of the urban clothing line continues to prove the trend setting standard of the urban apparel industry is still under their domination.
A more surprising change came earlier in 2007, when the most well known face associated with Rocawear and related musical endeavors, Jay-Z, sold the rights to the brand to a group called the Iconix Brand Group, for $204 Million. Jay-Z retains his share and stake in the company, as well as continues to manage the marketing, licensing and product development for the line. Thus much of the day to day has not changed since the sale. The sale came after the brand was hit with allegations about some of the items in their fur-lined clothing was raccoon fur. Having no previous knowledge of the type of fur used, they pulled the clothing from the department stores and addressed the issue with the clothing makers who put it together.
Even with some turbulence and change over the years, Rocawear continues to be a focal point of style, fashion and the urban lifestyle. It only further establishes that is a powerhouse in the clothing industry and a force to reckon with in the Hip-Hop world.
English pop balladeer Adele has been surprising herself just as much as she has been surprising audiences this year, earning Grammy nominations galore and a 2008 Most Played VH1 Music Video for her hit single "Chasing Pavements." The singer and songwriter's fame hasn't yet hit the 20 year old, who took her sweet time releasing radio singles in the US. Throughout her promotion of 19, the singer cancelled important shows dates due to family problems, didn't alert the press when they believed she was Amy Winehouse (their singing styles are similar) and somehow missed the wave of other British pop acts like Duffy and Leona Lewis who emerged around the same time. But it was only a matter of time before Adele's unique talents would make waves in the US, and now supporting her album in every proper sense, the London bred artist is turning heads online as her tickets sell quickly.
The barely legal star is finally seeing the acclaim, both critical and commercial, she deserves this year with Grammy nominations for Best New Artist, Record of the Year, Song of the Year (for "Chasing Pavements") and Female Pop Vocal Performance. "I think I've been lucky enough to have a lot more success than a lot of other [British artists]," Adele says to LiveDaily. "Even to be able to release my first record in America is a big thing for me because a lot of people don't from here [England]. I don't think it's been a hit. It's a very English song and 'pavement' is a British word. The string arrangements are starting to creep up in America now whenever I listen to the radio." Still hesitant about her fame, no one in the States seem to have noticed the English vocabulary but rather the sultry voice and exquisite lyrics that make up all of Adele's singles.
Still unsure of her success, the musician, who performed on Saturday Night Live's highest rated episode of the year (she was the musical guest star when Sarah Palin co-hosted), Adele doesn't understand such acclaim. "It's like the world I never thought I'd be included in," she continued with LiveDaily site. "So I'm just like over the moon. I'm blown away. I hope in three album's time they still wanna nominate me for a Grammy. I hope this is not it. I can't believe it. I wasn't even expecting one. I was told we had a shot but it was a very long shot. So I didn't really get my hopes up. I'm really, really baffled. I had to lock myself in the toilet for an hour to come to terms with it." Let's hope that she doesn't get stage fright as she starts to perform to larger audiences in the future, as Adele tickets become even more popular as she heads out on her latest tour.
Though just a year older, Adele already seems matured and ready to set her sights on a proper follow up, revealing to LiveDaily that she plans on heading to a Malibu studio to record her sophomore set this fall. Inspired by the T-Bone Burnett produced Raising Sand album, the record "is about a relationship that I didn't really want to be in, particularly, anyway. It's a much stronger record in terms of the sound of it and in terms of subject. I progressed a lot on guitar and bass, so the arrangements are getting better." As she continues to improve on her sound and style, it should make no difference whether this young adult makes of her recent nominations, as she continues to improve and create innovative material.
Nelly hit the charts in early 2000, and has become one of the best selling rappers currently in the game. With over forty million records sold worldwide, Nelly has become a major player in the music industry in only a few years. He has also taken on many different acting roles, and also developed a clothing line for women called Apple Bottoms.
Since the release of Apple Bottoms they have become one of the hottest urban clothing line that caters to females of all shapes and sizes who are trendy and fashion forward. Fueled in popularity by the recent smash single "Low" by T-Pain ft Flo Rida and beloved by celebrities including Oprah, Alicia Keys, and Ciara.
Nelly developed Apple Bottoms jeans because of his believe that not every woman in the world should have a supermodel body, so even full-figured women should look and feel sexy in their clothes. His line was named after the body part they target, so even those with "thick" thighs and lower body curves can look great in what they wear. Once Apple Bottom Jeans became as popular as they are today, Nelly developed an entire clothing line targeting women of all shapes and sizes.
With the success Nelly achieved with the Apple Bottoms line, he has been able to create a non-profit organization called 4sho4kids in response to his little sister's fight against leukemia.
Apple Bottoms is now a full clothing line for women, containing jeans, skirts, shorts, shirts, and even jackets. There are both casual and dressy looks in his line, so his customers are offered a wide variety of choices of flattering clothes that can fit comfortably. His signature logo is the apple, which resembles the area of the body Nelly believes all women should be proud of. His jeans from the line contained apple shaped pockets, and are flattering on women who have curvy figures to be proud of.
Apple Bottoms were sold out within the first two weeks of hitting the shelves, and even sparked a nationwide model search that was televised on VH1. The line is still one of the most popular lines found in urban clothing stores in both the United States and Europe, and fashion shows still continue to feature pieces from Nelly's line. Apple Bottom jeans have even been featured in the new hit song Low by Flo-Rida, five years after they first hit the shelves.
The new line of Apple Bottoms Clothing features the hottest urban apparel of the new year. Nelly's motto is that "the clothes should fit a woman, not a woman fit the clothes", and this is exactly what he has achieved by making his clothing line.
Nelly sends out the message that women of all shapes and sizes can be beautiful, and look and feel beautiful in what they are wearing. Nelly is still continuing to expand his line to dresses, denim jumpsuits, and accessories, and this line should be around for years and years to come.